Data POEM
Bharath Gaddam founded and now leads Data Poem, bringing causal AI to marketing ROI and growth planning

Bharath Gaddam

Founder & CEO

Founder Bharath Gaddam had a clear diagnosis: the problem wasn't data or talent, it was architecture. Correlation-based models were never going to cut it for the complexity of enterprise growth. The industry wasn't under-resourced. It was fundamentally mis-built.


Articles:

How enterprise leaders use AI for business growth

A practical guide to AI for business growth for enterprise leaders — the use cases that move the P&L, why most underdeliver, and what connects them into one decision model.

ArticleGrowth

Enterprise Planning: How Fortune 500s Are Unifying Strategy and Execution

Enterprise planning unifies strategy and execution. See how Fortune 500 leaders build one plan across finance, supply chain, and commercial.

ArticleGrowth planning

What is Causal AI? The Complete Guide for Enterprise Leaders

Causal AI explains why outcomes happen, not just what correlates. A plain-English guide to how it works, what it replaces, and where it adds value.

ArticleCausal ai

The Three-Story Building Most Companies Only Enter on the Ground Floor

Most enterprises only plan tactically. See how tactical, functional, and strategic decisions connect into one growth-planning loop inside POEM365.

ArticleGrowth planning

Three Categories. Same Unification Problem. One Category Left to Solve.

CRM unified customer data. ERP unified operations. Enterprise Decision AI is the fourth category, unifying the enterprise growth decision into one model.

ArticleEnterprise decision ai

Your Analytics Stack Reports. Enterprise Decision AI Decides.

MMM, attribution and forecasting all report what happened. None tell you what to do next. How Enterprise Decision AI prescribes where the next dollar goes.

ArticleEnterprise decision ai

Your Channel ROI Has Three Layers. Your MMM Only Reports One.

Traditional MMM reports only direct channel impact. See the three layers of channel ROI, direct, synergistic and long-term equity, that your budget misses.

ArticleUnified marketing

Pick the Right AI for the Job: LLM vs. LCM

A Large Causal Model decides; an LLM describes. Here is how they differ, where they fit, and why your AI shortlist probably only has half the picture.

ArticleCausal ai

Four Agents. One Unified Causal Clarity.

Most AI agents retrieve and summarize. POEM365's four causal Decision Agents forecast, plan, optimize and explain enterprise growth. See how they work.

ArticleEnterprise decision ai

Every Function Hit Their Number. The Business Still Lost $58M.

Every function can hit its KPI while the business loses money, because no model sees the system. Learn why the overlap goes unpriced, and how to fix it.

ArticleEnterprise decision ai

40 Years of the Wrong Architecture

Enterprise analytics has optimized based on correlation for 40 years. Causal architecture finally produces one unified growth answer.

ArticleCausal ai

Different Models. Different Answers. One Decision.

ArticleEnterprise decision ai

Same Budget. Different Architecture. +$130M in Recovered Growth.

How a Fortune 500 brand recovered $130M in growth from the same marketing budget, using POEM365's unified causal model. Same spend, very different result.

ArticleEnterprise decision ai

See what Data Poem can do for you.

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