
Incrementality testing: What geo and holdout lift tests measure, and where they fall short
What geo lift and holdout incrementality tests actually measure, where each falls short, and where always-on causal measurement fills the gap.

Read the research behind POEM365. FOUNT is the world's first Large Causal Model, beating Google, Salesforce and the M5 Kaggle winner. Download the whitepaper.
Most forecasting models are pattern matchers. They tell you that two things moved together. They can't tell you which one caused the other, or what happens when you actually intervene. That gap is why five models inside one enterprise produce five different answers to the same growth question.
Our new research paper sets out how we closed that gap.
Large-Scale Causal Foundation Models introduces FOUNT, the architecture behind POEM365 and the world's first Large Causal Model. It combines causal discovery with a transformer architecture, so it learns cause and effect across hundreds of interconnected targets at once, not just correlations inside a single one.
What the paper covers
The results
We benchmarked FOUNT against the leading foundation models from Google, Salesforce, and Intel:
That last point is the one worth sitting with. A single causal model, trained once, outperforming a 200-model ensemble purpose-built to win one competition. That is what a foundation model for causation makes possible.
Who should read it
If you lead data science, analytics, or growth at an enterprise, this is the technical foundation under everything we say about Enterprise Decision AI. It is written for people who want to see the architecture, the benchmarks, and the methodology, not just the claims.
Let's talk about how we can help you grow your business.

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